Networking website LinkedIn has revealed the country’s most overused words when it comes to professional self-promotion.

The list shows the ten worst offenders over the past 12 months, words that should be avoided if you want to stand out among the site’s 21 million UK members.

First on the list is “specialised”, followed by “leadership” and “experienced”. LinkedIn has consequently partnered with biographer Christopher Sandford – who is well versed at articulating the achievements of other – to offer advice on how to best sell yourself.

“The language we use says a lot about us so it’s important to choose your words carefully, especially in a professional context,” says Sandford. “Too often we hide behind buzzwords which don’t mean anything, whether out of a desire to keep things simple, or because we don’t feel confident talking about our work accomplishments.”

He made the point of saying that if you are going to use a certain word, then make sure you back it up with an example that compounds your point. He also advised starting with a punchy opener to ensure you stand out.

So if you’re in the process of updating your LinkedIn profile, steer clear of the following:

1. Specialised

2. Leadership

3. Experienced

4. Passionate

5. Strategic

6. Excellent

7. Focused

8. Creative

9. Enthusiastic

10. Successful

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